FITOMARKET by Evalar has been recognized as the Marketplace of the year

The project was awarded in the "Health and Beauty Solutions" category at the "Digital Leaders Award." The jury included experts in the field of science, innovation, and digitization, as well as influential public figures and business representatives.

For the past 5 years, Evalar has been developing its own marketplace platform. Sergey Bagdasaryan, the Director of E-commerce at Evalar, emphasized that FITOMARKET is a key element in the brand's direct sales system: "Today, the share of E-Commerce in the company's turnover has exceeded 20%, significant growth is visible on marketplaces over the first three quarters of 2023. It is important to note that FITOMARKET is not only integrated with other E-Commerce platforms but also serves as the hub for managing the company's online sales."

Currently, the platform's product range exceeds 10,000 SKUs, with a consistently growing average purchase amount (currently reaching 3.6 thousand rubles) and a consumer basket including approximately 5-6 SKUs. Sergey Bagdasaryan highlighted that FITOMARKET's key mission and its main distinction from other platforms is to provide consumers with access to the most trending and high-quality nutraceuticals: "We shape consumption trends in the category. We convert Evalar's years of experience and leadership expertise into providing consumers with the best, cutting-edge, and quality products for a healthy lifestyle. We have a vast assortment that we continually expand and also provide our own quality control system. We have also launched the 'Phytoblog' project on the platform, where experts of the medical community contribute their own columns and educational projects dedicated to nutritional body support."